A series of young women is seen hurling pots of cream into waste baskets, as the narrator advises that up to 90% of the signs of ageing are caused by daylight. She introduces No7 Protect and Perfect Intense day cream from Boots as having SPF 15 and 5 Star UVA protection.
The advert features actress Ruth Gemmell. Keeley Hawes provides the voiceover. The music is Banarama – Na Na Hey Hey.
(Source: visit4info, YouTube user namadvert)
As confirmed on Twitter by Lisa Eldridge on 21 October 2010, Keeley Hawes is no longer the face of Boots No7 because “No7 changed their advertising idea”.
Keeley Hawes is back with Boots No7 for 2011.